Nokia really needed this to happen today, and this is a new start for the company.
- Pete Cunningham (Analyst at Canalys), New York Times
(Designed by Jessica Chen)
In today’s society where access to technology has become a necessity, mobile phones have become a part of consumers’ identities. Given the dynamic environment surrounding the mobile phone industry then, it is no surprise that innovation is a critical factor to success. Consequently, innovation is what Nokia is currently after.
Once the world’s no.1 mobile phone manufacturer by volume, Nokia has since lost its leadership position and virtually vanished since Apple and Google products overtook the market in 2007. In an attempt to revive its reputation as an innovative force and regain its market dominance, Nokia is heavily focusing on product development. The result? Its new Lumia product line.
Given the influence the US market has over other markets, Nokia aims to reposition itself as a market leader in the US, by really focusing on the “unique requirements” necessary to succeed in the US and closely cooperating with operators, which Nokia has identified as holding a critical position in the value chain.During its revitalization stage, the most important metric won’t be the sales number, but rather the net promotion score, as the ultimate goal is to “see slow, steady growth”.
However, the US market will be one of the latter markets Nokia will enter, as Europe and Asia will first be targeted. This strategy allows Nokia to leverage its stronger brand image and significant experience selling mobile phones in emerging markets to obtain more recognition and cash flow in order to devote more resources to really penetrate the US market successfully.
The Lumia smartphones are Nokia’s first phones to run the Microsoft Windows Phone software, providing easier-to-use handsets that use fluid design logic. Collaborating with Microsoft has not only allowed Nokia to allocate more resources to leverage its expertise in hardware optimization and etc., but has also allowed Nokia to leverage the strengths of Microsoft’s networks and customer-base by attracting loyal Microsoft followers who are familiar with the company’s operating system.
Having understood its own position in the market and its competitors’ strengths, Nokia is instead trying to satisfy an underserviced market segment, by targeting first-time smartphone buyers who previously thought smartphones were too costly and complex. As a result, Nokia has designed its Lumia phones to incorporate only the attributes important to the identified target consumers in order to allow Nokia to deliver value at low-cost to its consumers.
To date, Nokia has introduced 4 products from its Lumia line, with two more scheduled to be released towards the end of 2012. Its repositioning and segmentation strategies seem to be relatively effective thus far as it is slowly gaining back its momentum. Nokia seems to have captured the right consumers’ interests via its unique partnership with Microsoft, its sleek design, and its simple but fulfilling product.
Evidently, having the right repositioning and segmentation strategy is a key to revitalize any firm and propel it in the right direction. The future for Nokia is uncertain still. But at least for now, Nokia is back and alive.
“When were you guys together?”
“It was a long time ago.”
“Oh? How long?”
“Two years ago…”
“Oh. Well…that’s not that long ago.”
“I haven’t had a proper relationship in the last two years. That is a long time.”
That was a conversation that took place about a month and a half ago, a conversation that I had pushed to the back of my mind until today. I suddenly recalled this conversation today while walking away from my last lecture of the day. Confused by the randomness of the thought, I pushed it out of my mind, and headed home. Hoping to relax a bit, I decided to watch the latest episodes of Gossip Girl and Castle, having just seen the latest episodes of Once Upon a Time and Nikita late last night. However, the same feeling from last night came back: I was frustrated at every mention of and about Valentine’s Day. I couldn’t understand my feelings – today was not supposed to be any different than any other Tuesday. While walking towards my evening event, I passed by numerous couples and individuals, which reminded me of the events on campus today – candy grams, opening of new service, photo shoots, flower booths, etc. Seeing random guys marching with determination with bouquets of flowers and couples laughing and holding hands, it finally dawned on me of the source of my frustration during the last 48 hours – myself. I was frustrated with myself. Once again, that conversation surfaced in my head for the second time. This time, instead of blocking it out, I let it run its course, and found myself asking “Is two years really a long time?” If two years is a long time, then what does that make 20 years?
The thought of him thinking two years is a long time terrifies me. If he thinks two years is a long time, what must he think of 20 years? I’ve always held on that things like this shouldn’t be forced, that if it is meant to be, it’ll be. If you’re right for someone, there will always be a way. But to be completely honest, part of the reason I’ve held on for so long to that belief is because I’ve never had the chance to say that I truly had someone by my side, someone to call mine. Every situation I’ve been in, there was no title. I never insisted upon it because I never wanted to jeopardize anything. I never insisted upon it because I was afraid of messing things up. But now that I think about it, perhaps things never had a proper title because I’ve always done something wrong to deter the guy from wanting to label it. Perhaps the reason why I’ve never had a proper relationship is not because I’m always too busy, but just because it’s me.
Up until now, I have never had a proper relationship, and I have never let that bother me (too much) until today. Yes, I’ve dated…if you could even call it that. But I never allowed that to affect me because I’ve always tried my best to satisfy others, even if that meant being together somewhat casually (if that was what the guy wanted). I was always okay with it because at the end of the day, I was more or less happy when I was with them. Today though, these repressed feelings finally resurfaced. Seeing so many happy faces surrounding me - not just today, but every day - I questioned myself. What is wrong with me? What am I doing wrong that I can’t even hold down a proper relationship? What am I doing wrong? The fact that I’ve never had a proper relationship must be an indication that I’m not doing something right.
I’ve always given the same excuse when my relatives or when someone asks me why I don’t have a boyfriend: “I don’t have enough time; I’m too busy.” This isn’t a lie. I often have to split my time between lectures, gym, group meetings, volunteering and other extracurricular activities. But then… someone once told me that there are people he knew that are also as busy, but are also holding down proper relationships. As if I didn’t know that. I’ve simply never allowed that to get to me, having always stood by my reasoning. But deep down, I’ve always known that. I’ve always known that there are individuals busier than I am, more involved than I am, that have healthy and proper relationships. Heck, I constantly see them around. So why can’t I have the same thing? Every time this topic is brought up, I’ve had to fight myself from screaming “stop!" Everyone makes it seem as though I don’t want a proper relationship, that I’m too picky, or that I’m just making excuses. But the truth is…who doesn’t want to have someone by their side? I wish I knew what the secret is to a successful proper relationship. Why people think I’m not trying or wanting this is starting to get to me, and the bottled feelings and the built-up resentment towards myself just reached a new level today.
Today is Valentine’s Day…or in other words, just another Tuesday for some of us. Today is the day when couples celebrate their love for one another in public, a day of extravagance and happiness. Today is supposed to be good day, or at least, a normal day for me. Instead…today, for the first time ever, I felt especially alone. Today wasn’t supposed to be any different than any other day for me because I have nothing concrete to celebrate - I have someone, but at the same time I don’t. It’s complicated but it’s not; things are simple but they’re not. Today was just supposed to be another day was what I told myself, because at the end of the time, I still have the same friends and family that has always been by my side. So why was I frustrated at every mention of and about Valentine’s Day? And finally it dawned on me. After finally letting that conversation sink in for the first time and letting the events from the past year and half replay in my head, I’ve figured it out. I was waiting for an acknowledgement that will never come. Regardless of the state of my current situation, I just wanted some acknowledgment. Telling me “thanks, but you shouldn’t have troubled yourself though” was the wrong kind of acknowledgement. It struck me harder than expected. When I was finally honest with myself, I knew that was the start of this whole rollercoaster of a day, because “you shouldn’t have troubled yourself though” really agitated me. It just showed that I still don’t have a good grasp of things – that I’m still doing something wrong. It wasn’t supposed to be this way though. Things were supposed to be simple, and happy. It must be me then. It must be.
Here’s hoping that I’m wrong, and that I will get some proof telling me I’m too harsh on myself…eventually.
A new year is typically marked by the traditional countdown that is done during the last 10 seconds of the previous year with family and/or friends. “10, 9, 8, 7, 6, 5, 4, 3, 2, 1, happy new year!” will typically be heard all around the world during this time. What’s so special about this moment isn’t the words or the fact that it’s a brand new year. No. What is special about this moment is the fact that everyone gets to start off the new year with people they truly care about. But what about the next 24hrs? I spent my first 24hrs of 2012 with people that are dear to me: my parents and friends. Things more or less went as expected, except for one minor detail. I forgot to account for the hidden feelings that I thought I hid away in a deep, dark area. I forgot to put a stainless steel padlock on the door that marked the separation between what I know is right and what I want. As a result, my first 24hrs ended with what I wanted and not what I know is right. You’d think that that wouldn’t be a big issue because I did get what I want after all, but that’s not the case. Someone once said, “what you want is often not what is right”. A new year is meant to represent a new chapter in life (in a way). It is meant to allow individuals to attempt to start fresh, make resolutions and attempt to follow through. A new year…is not supposed to begin by returning to the end and starting an epilogue that you know will end soon. I knew that. All of that. So why the heck did I let it happen? I’m not sure what happened…how did we get there…again? It seems as though we always go where we say we won’t. So what’s the reason this time? I thought everything was fine. I thought…everything was done. Apparently, I was wrong. Don’t get me wrong, I don’t regret it and won’t take it back. I’m just…confused, I guess.